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Revolutionizing agriculture through information and technology

HISTORY OF E4

E4 Crop Intelligence traces its roots to the hills and valleys of western Iowa nearly twenty years ago.

Greg Reisz, a native of Woodbine, Iowa, had an agronomy degree and several years of experience working in the new field of precision agriculture. The entrepreneurial-minded man decided to return home and open up his own firm—E4 Sons. His initial focus was soil sampling.

Reisz was also intrigued with agricultural software and data. He purchased software to generate soil sampling maps and fertility recommendations for his clients, who in turn started asking for more technology-supported services—tissue testing, crop monitoring, and help with precision ag hardware. E4 Sons quickly evolved into a full-service precision ag company.

"It seemed the obstacle for our growth was always software-related,” recalls Reisz. “We found ourselves jumping between software programs which was time-consuming. The hardware and software often had incompatible formats. Once we had something figured out, the software company would release an update

"I could see that connectivity between data, equipment and various partners involved in agriculture was becoming more important. So, we tried to address those ideas."
— Greg Reisz, owner
and we’d need to figure it out again. And as our database grew, running reports got slower."

Frustrated, Reisz started development of his own precision ag software system. Instead of addressing simply his own needs, Reisz collected input from growers, agronomists, seed companies, ag retailers, farm managers and lenders. "I could see that connectivity between data, equipment and various partners involved in agriculture was becoming more important. So, we tried to address those ideas."

That was five years ago. Today, E4 offers one of the industry’s leading software support platforms.

Reisz is reorganizing his company into two basic units. The first is his roots—the local full-service precision ag company. The second business involves licensing E4’s software platform to other interested growers, retailers, farm managers and crop consultants.