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Revolutionizing agriculture through information and technology

THE E4 APPROACH

E4's vision is to be the most innovative agricultural service business in the world through the integration and implementation of superior technologies.

To that end, E4 Crop Intelligence has been designed to address several key requirements missing in most platforms.

An integrated system that works — The E4 approach integrates precision ag services, hardware and software into a system that works. “For this to work, you need to do a lot of up-front lifting,” Reisz explains. “Somebody—the grower, the consultant or one of our staff—needs to set up the digital boundaries of each and every field. It’s critical you get that right.”

Next, the E4 staff gathers information needed to ensure hardware and software systems are compatible. This involves details like determining plant and yield monitor versions.

Another key development is moving the software from the desktop computer and onto the “cloud.” This means everything can be managed through a common web browser. That means E4 has responsibility for the software working, plus there’s no more software to purchase and update. It also means support groups such as soil and tissue labs, crop chemical applicators, even fertilizer retailers can be provided access to upload and download data with permission through the internet.

Built by and for agronomists/crop consultants — E4 software development is lead by precision ag experts who understand technical agriculture and how sophisticated crop consulting has become. The system has important built-in content like key hybrid and variety data, major crop chemical descriptions, plus built-in algorithms to estimate fertilizer needs, soil type maps and more.

Easy to use system — All precision ag software platforms require training. But E4 sought to simplify learning the platform through the use of modules. While the platform is very powerful, the majority of reports and activities are common. The module design allows people to quickly find and use the functionality they need most.

Cloud-based — Improvements in GPS, cell phone coverage and bandwidth plus sensors have created the potential to collect and share enormous volumes of data. To provide shared access, bandwidth, security and speed, Reisz opted to move the entire software platform onto the “cloud.” The benefits for users are many: no need to buy, install and maintain software and databases at home; connectivity with other suppliers through a common web browser, faster access speeds to data.

Grower owns his data — As the depth and breadth of precision ag data grows, clients will see new opportunities to gain competitive advantages. That’s why E4’s policy allows individual farmers/data owners to download and take their data anytime they wish.